5 Ways to Attract Talent
While it takes work to get an offer in a competitive position, many employers like to rotate their talent or have them work on projects. The following five ways can help you attract and retain employees. Acquire Talent by Having an Ideal Company Culture the most important thing that any company has is its culture. Employers want to work for companies where stories and emotions are woven into the fabric of daily life. This is what sets you apart from other businesses. It can be tough to attract candidates because so many people are looking for work these days. But there are ways to stand out from the pack and start wooing top talent immediately.
1) Find an Engaging Social Media Presence:
Humour has been shown to increase engagement on social media pages, so make it part of your strategy. A recent survey by Hired found that job seekers were more likely to trust a page with personality.
2) Send Your Candidates an Invitation:
Dr. Jordan Sudberg thinks that the rise of virtual resumes has made it harder for employers to see if a candidate would be a good fit for their job position and culture. To make sure you get the right people on your team, invite them to drop by your site. Offer them materials they can use, like an application form, but don’t make it compulsory.
3) Add an “About Us” Page:
If you are a company with a distinguished history, consider adding an “About Us” page to your website. Many companies still need to do this; it is a great highway for potential employees to learn about opportunities there. A quality about us page will show candidates that you know your business, its culture, and its goals inside and out.
4) Create a Job Board:
A job board is an excellent way to reach out to candidates, but it can be hard for employers to make one that stands out from the crowd. The most important thing is creating one that showcases your unique culture and work style and promotes your industry as a great workplace. The goal is to get candidates hooked on your brand before they even submit their information or start interviewing.
5) Include a Video:
Potential employees are much more likely to apply to jobs where they feel they will fit in and be happy. If you want your company to appeal more to that type of talent, consider creating a short video introducing the company, its culture, and why you hire the way you do. The Hired study also found that two of three job seekers would rather watch a video than read an article.
Dr. Jordan Sudberg provides readers with three different strategies that can result in business growth and expansion. Dr. Sudberg discusses the three different solutions mentioned in this article.
Since social media is such a powerful tool to advertise your company and its products, it is often overlooked as an important advertising medium like print, TV, or newspaper. Many social media sites could help employers with their needs:
Social media can be used to promote your business and attract customers to your business. By advertising your products on social media, you could reach hundreds, if not thousands, of people. Many social media sites could help employers with their needs:
Many employers use Facebook for promotion, but they need to learn that it can be used as a networking platform or even as a job search site. Many sites and applications on Facebook make it easier to seek work and search for jobs. The sites and applications on Facebook are an excellent way to make a profile and promote your business.
Although LinkedIn may not be the best site for job seekers to use, it’s still a great site to use as a networking platform. What employers can learn in regards to this particular site is that there are many groups for employers and employees alike, so it’s used by more than just job-seekers these days.
Yahoo! also has a way known as the Job Search Directory that allows employers to post jobs on here and get people interested in them via email or RSS feed.
The job search site Monster.com has been one of the leading sites regarding job search and hiring. Many employers prefer to use this site because it gets people interested immediately and gives them a chance to see what they like about the applicant and, more specifically, if they match the employer’s expectations.