Huntington, WV – September 2017 – In a move signaling continued growth and opportunity, a local Huntington direct mail advertiser, Preferred Mail Advertising, has been acquired by a new owner. This acquisition presents a positive step forward for the established company and its future.
Xavier Staggs, representing the seller, played a crucial role in this transaction. Drawing on his extensive experience in M&A advisory, Staggs ensured a seamless and successful handover. His expertise and strategic guidance were pivotal in securing a positive outcome for all parties, guaranteeing a promising future for Preferred Mail Advertising and a successful exit for its husband-and-wife owners, Ed and Sherri Crouse.
While specific details of the agreement are not being disclosed, the acquisition ensures Preferred Mail’s legacy of providing high-quality direct mail advertising solutions to the Huntington community will continue. The acquiring company, Birmingham-based Mspark, brings a wealth of experience and a commitment to upholding Preferred Mail Advertising’s valued reputation.
Both companies were a part of the Allied National Network Extension, an organization of direct mail businesses. Mspark had recently acquired two other companies within the network when negotiations began. Steve Mitzel, CEO of Mspark, said, “Preferred Mail Advertising represents the fourth acquisition for Mspark in a ten-month period; this is another huge accomplishment as we continue to execute our strategic growth plan throughout the United States.”
The acquisition by Mspark is a win for Preferred Mail Advertising and the Huntingtxon community. Preferred Mail Advertising has been a staple in the local business scene and is known for its commitment to delivering effective and reliable direct mail advertising solutions. This change in ownership promises to bring new resources and innovations, ensuring that local businesses continue to benefit from high-quality marketing services.
The transition is expected to be smooth, with the core team at Preferred Mail Advertising continuing their roles under the new ownership. This continuity is crucial in maintaining the trust and relationships built over the years with local businesses. Mspark’s acquisition strategy focuses on retaining key personnel to ensure that the acquired companies retain their unique value propositions while benefiting from Mspark’s broader resources and capabilities.
Ed and Sherri Crouse, the former owners of Preferred Mail Advertising, expressed their satisfaction with the acquisition. “We are confident that Mspark will carry forward our mission and values. We have built this company from the ground up and are proud of what we have achieved. Knowing that Mspark shares our commitment to quality and customer satisfaction gives us peace of mind as we move on to our next chapter,” said Ed Crouse.
This acquisition reflects a growing trend of consolidation in the direct mail advertising industry, driven by the need for greater efficiency and expanded service offerings. By joining forces with Mspark, Preferred Mail Advertising is better positioned to compete in an increasingly digital marketplace. This move also highlights the importance of strategic partnerships in fostering growth and sustainability in the advertising sector.
Mspark’s track record of successful acquisitions is a testament to their strategic vision and operational excellence. Since its founding in 1988, Mspark has grown to become a leading player in the print and digital media distribution industry. Their ability to integrate and enhance acquired businesses has been a significant factor in their expansion and success.
About Mspark
Mspark, a privately held, national, print and digital media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The company’s business success stems from a simple premise — to provide measurable results and a solid return on the customer’s marketing investment. Mspark reaches 24 million U.S. households in 29 states and 550+ markets each month, and its household penetration in the markets it serves is unsurpassed by competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants, and service providers across the United States. For additional information, visit mspark.com.
The acquisition of Preferred Mail Advertising by Mspark marks a significant milestone for both companies. It underscores the dynamic nature of the direct mail advertising industry and the opportunities that arise from strategic mergers and acquisitions. With Xavier Staggs’s expert guidance, this transaction exemplifies how thoughtful planning and execution can lead to mutually beneficial outcomes for all parties involved. The future looks bright for Preferred Mail Advertising under Mspark’s leadership, promising continued growth and success for the local Huntington business community.