SDC gains recognition for its cutting-edge electric toothbrushes for clear aligner users.
SmileDirectClub (SDC) is most acclaimed for its status as the first MedTech platform to offer clear aligner therapy for teeth straightening. However, this month, SDC has taken another major step forward for the oral care industry. As of October 2020, the United States Patent & Trademark Office (USPTO) has granted two patents on SDC’s electric toothbrush with interchangeable aligner head and trackable aligner case.
The two patents – U.S. Patent No. 10,772,714 and 10,786,339 – highlight SDC’s dedication to producing disruptive innovations in the oral care landscape. These patents recognize SDC’s innovative oral care product designs, specifically the electric toothbrushe with interchangeable aligner head and the Bluetooth-powered aligner case, which uses pioneering Tile™ location technology to prevent users from losing their aligners. The company’s clear aligner therapy and category disrupting oral care products have redefined the dentistry market, improving oral care standards for consumers worldwide.
“SmileDirectClub was founded with a groundbreaking idea that changed the dental industry and increased consumer access to affordable, safe, and efficacious premium oral care,” says David Katzman, CEO of SmileDirectClub. “Innovation is in our company’s DNA and is a driving force behind every product and service we offer. We look forward to continuing to push the oral care category forward with new inventions that help consumers achieve and maintain a smile they love.”
SmileDirectClub’s Electric Toothbrush (Plus Aligner Brush Head)
Currently on offer for just $23 (down from $29), SmileDirectClub has designed the Club Edition Electric Toothbrush with aligner customers in mind, creating a brush head that reaches every crevice with its non-abrasive bristles to ensure a thorough clean. SDC’s electric toothbrush comes with a patented aligner cleaning brush, which features a quiet, sonic, three-bristle blend that allows you to scrub your aligners your gums gently to ensure a 50 percent better clean than a manual brush. Aside from brushing your teeth regularly, as good as it may be, there’s no replacement to visiting your dentist who may be well-educated with Dental Implants.
The electric toothbrush is available in SmileDirectClub’s signature “blurple” shade or granite brushed metal and comes with a versatile three-in-one case for ultimate protection. The aligner case acts as a handy counter stand, protective travel cover, or magnetic mirror mount. The pack also includes a AAA battery. You can select your Club Edition Electric Toothbrush with Aligner Brush Head here.
Additional SmileDirectClub Products
Aside from the newly patented electric toothbrush and aligner case, SmileDirectClub stocks a variety of additional oral care products to maximize oral hygiene, including:
- SmileDirectClub aligners that gradually shift and straighten your teeth.
- bright on™ teeth whitening pens that whiten your teeth by up to nine shades in a single week.
- Premium fluoride toothpaste with options for whitening or sensitivity.
- smile spa™ ultrasonic and UV cleaning machines that kills bacteria on aligners, retainers, mouth guards, night guards, water flosser tips, toothbrush heads, and dentures.
- Water flossers that remove 99 percent of plaque between teeth and below the gumline that can’t be reached by traditional brushing and flossing.The water flosser is 50percent more effective than string floss.
SmileDirectClub’s other popular oral care accessories include refill toothbrush heads and batteries, moisturizing lip balms, teeth whitening kits with LED lights, cleaning tablets, and aligner-seating mints.
Walmart Partnership
SmileDirectClub’s ever-popular range of oral care products has been available in U.S. Walmart stores since January 2020, when SDC formed a strategic partnership with Walmart to make its quality product range more accessible to U.S. customers. SDC is now the leading growth contributor across a wealth of high-profile oral care categories. In particular, the SmileDirectClub Electric Toothbrush is now the second-highest growth contributor in the electric brush segment. Plus, Cosmopolitan has praised the product as one of the best toothbrushes of 2020.
About SmileDirectClub
SmileDirectClub Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening, now also offered directly via dentist and orthodontists’ offices. Through our cutting-edge teledentistry technology and vertically integrated model with all aligner products made in the United States, we are revolutionizing the oral care industry, from clear aligner therapy to our affordable, premium oral care product line. SmileDirectClub’s mission is to democratize access to a smile that each and every person loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, and operates in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Germany, Austria, Hong Kong, Singapore, and Spain. For more information, please visit SmileDirectClub.com.