3 Biggest Marketing Mistakes You May Be Making

If you didn’t go to school for marketing, then marketing may seem simple. It’s as easy as appealing to your audience, right? However, contrary to popular belief, marketing is an incredibly complex process and one that even the most experienced professionals may make mistakes with.

These errors unfortunately can cause your business time and money, and potentially sacrifice your growth. To help you in the world of marketing, here are some of the biggest mistakes that you may currently be making, and how to remedy them.

Not Defining Your Target Audience

The first thing you need to know is exactly who you’re trying to communicate to. You need to understand your target audience and what they need. What are their pain points? Are they over the age of 80? Perhaps they’re in the younger bracket, and looking for something more “hip.”

Without understanding exactly who your audience is, you failed to hit the mark with your marketing tone and message. This can be a major problem because you waste resources and inefficiently use your time and budget resources. Ultimately this will result in a lack of engagement and lower client retainment.

To avoid this, you should create detailed buyer personas that include what your ideal customer is like, and what their behaviors are. You can do this by conducting market research and reviews and gathering all these analytics to know the right insights about who you’re trying to market to.

Not Gathering Social Proof

In today’s day and age, social proof is everything when it comes to establishing yourself as a business. You need to gather as many social reviews as possible, and engage in order to show your audience that you are worthy of their attention.

Otherwise, you reduce your credibility as a business, and lower your chances of people trusting you as a company. Missed opportunities and one of the biggest problems when it comes to marketing, so boost your social engagement and reviews, and you’ll see that your brand is trusted that much more. Even though reviews can be scary, they can be one of your best friends for creating a positive reputation for your business, and showing people that you’re worth working with!

Inconsistent Branding

When people land on your page, they need to know exactly what they’re seeing. In other words, your brand should be clear and concise, with the same look and messaging tone. Brand confusion happens when you have an inconsistency across all platforms. People need to recognize and remember your brand as soon as they land on your page. When they know exactly what they’re looking at, and who you are as a brand, then they will trust you that much more, and recognize you immediately.

This can be achieved by using the same tone and marketing message every time. Keep things consistent and you’ll find that you have higher rankings and greater results when it comes to people landing on your page and ultimately becoming a customer because they know exactly who you are and what they’re dealing with.