Starting a gym is more than just putting in the hours. When Smart Fit got its start, Edgard Corona had to be ready for anything, which meant he needed an unshakable foundation. He now has locations across more than a dozen countries in Latin America, and he’s imparted his philosophy to his son, Diogo Corona, to continue his legacy. We’ll break this idea down into the key qualities of a successful gym owner.
Passion for the Industry
Fitness, equipment, and trends are constantly evolving. Fads come and go, but it’s critical to understand what’s driving the demand. For instance, tae bo classes might not have withstood the test of time, but they represented a need for classes that were both fun and challenging. The more news you read and seminars you attend, the more likely you are to get ahead of these trends, so you’re able to anticipate your customers’ needs.
Before Edgard Corona came along, most business owners assumed there was no real demand for gyms in Latin America. Corona did research to find that the public did very much want gyms in their area, they just needed them to be accessible and affordable.
Excellent Leadership Abilities
Your team is looking to you to set the tone. Whatever your brand qualities are, they need to be reflected in your business policies as well as your fitness menu. A gym that caters to stressed-out parents who just want to blow off some steam will have a very different staff than a gym that caters to full-time bodybuilders. Make sure that the consistency starts from the top, and be clear and forthright with your team if and when you want to switch things up.
Not every entrepreneur will have the wherewithal to look over endless expense reports. However, you should at least have a general idea of how money flows in and out of the organization (and this is true even if you hire the best accounting team). Once you understand the relationship between your revenue and expenses, it’s easier to make strong forecasting predictions to either boost or maintain your income.
It can take a little while to find your place in the industry. Edgard Corona founded Smart Fit in 2009 after selling apparel to young people in Latin America. He listened to what they had to say about the fitness industry before sketching out a business model that would appeal to everything from their aesthetic hopes to their budgets, while also getting the right equipment for his gym from sites like gym upholstery uk. He was inspired by transformation. In other words, he wanted to give people the advice and machines needed to make real changes in themselves, without having to charge an arm and a leg for the privilege. Smart Fit is more than an affordable place for clients to feel good about themselves. Edgard Corona combined his passion for fitness with his leadership qualities to give his clients the motivation and expertise needed to get healthy. At his friendly locations, fitness is streamlined with the help of friendly and knowledgeable staff, and it’s made affordable by a generous pricing model.