The Elevator Pitch
What is the elevator pitch in business? That’s a question that many people have been asking themselves lately. The answer to this question actually varies from person to person, depending on their personal strengths and what they are trying to promote. However, it can be used as a way for a company or individual to quickly share information about themselves with someone who might not know much about what they do. This blog post will discuss how you can use the elevator pitch in your business and how it is applied, according to Alexander Djerassi.
You can use the elevator pitch when you are trying to convince a client to sign up for an account with your company. This is why it needs to be short and sweet because there might not even be enough time in the lobby of a building for the two of you to have a full-blown conversation about what your company does. You need something that will get their attention right away and then keep them interested enough throughout the conversation that they want to know more about what you do.
You can also use this technique if someone asks you how your business works or what you do. If this happens, make sure that you remember how important this opportunity is. You need to give them all of the information they need while also keeping them interested. This is also important because most people turn off when trying to explain something they don’t understand.
For example, if the person you are talking to has no idea what SEO is, then it would be a waste of your time and theirs for you to start going into extreme detail about how it works and why it’s good for their company. You wouldn’t want them thinking that you were boring or not worthy of their time because they don’t even know what SEO means. It would make more sense for you to tell them a quick story about how your company helped someone else out with their website, which made the site rank higher on the search engine list and provided traffic from social media.
This explains what SEO is without boring them to death by explaining everything in detail. Now they have a general idea of how it works and why it’s beneficial, which means you will now be able to teach them more about how your company can help their website with SEO and all of the other services you offer. You can then take this conversation back to your office and show them exactly what you do and how much it costs. This way, they know upfront before we talk any further, and they can make the right decision on whether or not this is something for them.
In conclusion, Alexander Djerassi points out that the elevator pitch can be used in many different ways. It’s important to remember that you only have a few seconds with someone before they decide if it’s worth their time or not, so make sure your first couple of sentences are good enough to keep them listening the entire way through conversation.