Internet users, until now, used to simply type anything that they needed to find through the search engine bar. These words are described as keywords or search phrases. Usually, these keywords are not types in complete sentences. Take, for example, the search ‘Italian restaurant NYC’ rather than typing in ‘I need an Italian restaurant in NYC’.
The keyword basically is an Italian restaurant NYC which in itself does not make complete sense. Google is intelligent — it takes the gist of it and then provides users with results that closely relate to the search.
Since speaking into a phone is much easier than typing, people are now turning to voice search to find information, especially local information. For example, saying ‘I need an Italian restaurant in NYC’ will bring up local options. You should focus on voice search, as its popularity is greatly increasing.
What is SEO today?
SEO is the practice of performing on-site and off-site strategies designed to help rank for specific keywords and search phrases. Take for example the website of any Italian restaurant in NYC — they would show up high in the results when someone searched for ‘Italian restaurant NYC’ on Google.
“It’s important to also understand that SEO involves providing the visitor with a pleasant experience,” says Darryl Howard of Boca Raton Med Spa. “You need content on your website that visitors can engage with, and you need your website to be mobile-friendly, allowing all visitors, regardless of their browsing device, to navigate effortlessly.”
SEO has advanced over the years, and it’s really important to focus on the consumer, and now with voice search becoming more important because of its convenience, it’s time to focus on this component.
How does voice search impact SEO?
It is no secret that voice search will revolutionize the way that content will be written. Since most people will now be speaking more, rather than typing, keyword phrases are going to be longer. Take for example, ‘I need an Italian restaurant in NYC’ — it is exactly the content that will be required to optimize for, rather than just targeting ‘Italian restaurant NYC’.
“Content quality has become more of a focus over the years,” says Dana VanDeCar, COO of Optimally Organic. “Back in the day, content and keywords were targeted that wasn’t natural, because the language types into a search bar was brief and not human-level. Now, with voice, searches are much more detailed.”
Publishing quality content that is focused around the user is always the best practice, and now websites with high authority are going to benefit even more. Voice searches will begin to trigger the content that was written naturally, as it now relates more to the type of searches that come via voice.
Keyword phrases are now more specific.
With the help of voice search, keyword phrases are going to become more specific. People are likely to speak specific details when they search for something by voice. Take, for example, a person may say ‘I need an Italian restaurant in NYC with a cozy atmosphere and seafood’.
The websites that have content which identifies them as Italian restaurants in NYC which particularly serve seafood having a cozy atmosphere will actually be ranked much higher and shown in the results. “In-depth content is now going to benefit websites even more, and those that adapted to long-form content previously are going to benefit greatly,” suggests Luqman Khan, Founder of Wireloo, a websites that just announced the best fitness tracking watch.
It’s not if — it’s when.
Content needs to include clear and short statements. SEO will soon be based on what people would say when they are searching for a particular thing by voice. “Content needs to cater to what people actually say when they are trying to find something online,” says Jake Braun of ChopperExchange, a website that features tips to sell your Harley.
This is not something that may happen or that some experts are predicting. If you look at any of the recent mobile-usage surveys, you will see that mobile use is climbing and voice search is being used more in everyday lives, thanks in part to devices like Amazon Alexa.