Creating a Company Identity
Creating a unique identity for your company can be a complex proposition. The goal should be to create an image that you can live with for the entire time that you plan to operate this business. At the same time, it also needs to be one that can find a quick and permanent connection with your target audience, as well as stand out from the competition. The trick will be to find the compromise.
Get Inspiration from Your Target Demographic
Experts in the industry, such as Jason Rowley, among others, are well aware of what it takes to create a winning brand. Your first bit of inspiration on this matter should come directly from your target market. These will be the people who you believe will be most likely to respond to your marketing in a positive manner.
Since these are the people that you hope to do business with, they should also be the ones that help to inspire your brand. A bit of research is therefore in order. The focus should be on who they are, where they live, and what types of goods and services they prefer to buy. Once you know these things, you can market directly to them.
Creating your identity becomes much easier once you know the demographic you are aiming toward. You will soon find that the type of goods you intend to sell will define the choices you make. For example, if you intend to open up a fish and chips shop in Brighton, you probably won’t name your business “The Philadelphia Liver Specialist.”
Create Your Unique Logo and Visuals
The next item on your list will be to create a unique logo as well as an accompanying set of visuals. At this point, it’s a very good idea to imagine an entire aesthetic that people should associate with your business. The name that you choose for your company should be as memorable as possible. Keep it simple and easy to pronounce.
Experts like Jason Rowley would also highly recommend that you choose a colorful and attractive logo. This should be a design that really stands out against those chosen by your rivals. Make sure that you choose an image that is cheerful and easy to remember. This will be the image that people associate directly with your business so choose wisely.
Make Sure to Market Your Brand Correctly
Once you have your brand name, logo, and visuals all set, it will be time to take them to market. This is the place where you will put your new creation against all comers. The ultimate goal will be to make a lasting connection with the people you hope to sell to.
You can start by launching your new business on all of the major social media network pages. You should also create channels on sites such as YouTube. Social media is the place to get the word out in a hurry. It’s also a venue where you can engage directly with your target audience.