During a recent installment of the Dream Bigger Podcast, Paige McPheely engaged in a captivating dialogue with the illustrious entrepreneur Miki Agrawal, founder of TUSHY and WILD, during which she shared her exceptional odyssey as a business leader and the hindrances she faced along the way. In this write-up, we will investigate the key topics discussed in the podcast episode, including Miki’s perception of resilience, her entrepreneurial journey with TUSHY and WILD, TUSHY’s commitment to sustainability and benevolence, and how the company’s marketing assists in destigmatizing the subject of excrement.
Who is Miki Agrawal?
Miki Agrawal is a serial entrepreneur who has created several successful companies, including TUSHY, a company that specializes in selling eco-friendly bidets, and WILD, a company that produces gluten-free pizza. Miki is also a best-selling author and an accomplished public speaker. During the podcast, Miki emphasized the significance of resilience on the path to success as an entrepreneur.
Why Is Resilience Necessary?
For Miki, resilience is the quintessence of success as an entrepreneur. She accentuated the importance of persistence even in the face of hardship and the value of persevering through difficult times. She also underlined the worth of taking risks and not being intimidated by failure. Miki believes that failure is an indispensable aspect of the learning process and that it helps entrepreneurs cultivate resilience.
Miki Agrawal’s journey as an entrepreneur commenced with the creation of WILD, a company that produces gluten-free pizza, in 2004, prior to the popularization of the gluten-free trend. She faced several predicaments in the initial stages, including borrowing funds from acquaintances to keep the business afloat and living in the pizzeria to save money on rent.
The Rise of TUSHY
Despite the obstacles, WILD ultimately prospered, and Miki established TUSHY in 2015. TUSHY is a company that sells eco-friendly bidets, which are a sustainable substitute for toilet paper. Miki’s incentive for creating TUSHY was to shatter the taboo surrounding bathroom routines and make it more approachable to discuss.
One of the striking aspects of TUSHY’s advertising is its jocular and lighthearted approach to discussing feces. Miki believes that the topic of defecation is something that should be discussed more candidly, and TUSHY’s advertising helps to reduce the stigma. Miki also expounded on the importance of authenticity when creating a brand.
TUSHY is also devoted to sustainability and philanthropy. The company’s bidets are environmentally friendly and consume less water than traditional toilets, which reduces water waste. TUSHY also donates a portion of its earnings to organizations that strive to provide clean drinking water to destitute individuals worldwide.
The Challenges Of Female Entrepreneurship
During the podcast, Miki Agrawal also tackled the challenges that female entrepreneurs face and the importance of supporting other women in business. She emphasized the need for women to encourage and support each other, rather than competing against one another.
In conclusion, Miki Agrawal is a thriving entrepreneur who has established numerous companies and is zealous about dispelling taboos and promoting sustainability and benevolence. She believes that resilience is imperative to success as an entrepreneur and that failure is a crucial component of the learning process. She also values authenticity and staying true to oneself while creating a brand. Lastly, Miki Agrawal is committed to supporting other women in business and promoting a culture of cooperation rather than competition.