On February 25, 2021, the gaming organization XSET and QC Holdings, parent company to Quality Control Music, announced that they had formed a strategic partnership. XSET built its gaming company on a commitment to making the industry more available to people of all cultural and economic backgrounds. The company accomplishes this by elevating the representation of women and people of color in gaming. XSET also stresses the importance of every gamer embracing their unique style.
QC Holdings has the same level of dedication to equity and diversity as XSET. The company has consistently demonstrated these values by making hip-hop music and other forms of entertainment available to a broad audience.
Joint Ventures Planned by the Partnership
Representatives from both companies already have a long list of projects that they intend to take on together. Some projects that the partnership has planned include:
- Creation of various forms of content to include long-form posts, short-form posts, and several series.
- High-profile collaborations in the music industry.
- Integration of existing information about QC talent into the roster for XSET.
- Joint recruitment of new gaming talent, followed by joint management of new talent.
- Launch of exclusive gaming, lifestyle, and music events.
- Licensing deals with gaming publishers related to music.
- New merchandise collaborations.
Quality Control Music Has Been on the Scene for Just Eight Years
Quality Control Music (QC) has been an important presence in the hip-hop music market since it began in 2013. What makes the Atlanta-based company unique is that it took traditional hip-hop music and pushed beyond the borders of the genre to make its music a worldwide phenomenon.
The fact that two hip-hop industry veterans, Kevin Lee and Pierre Thomas, started QC has a lot to do with the company’s success. QC has launched the careers of several now-famous hip-hop stars, including:
- Cardi B.
- City Girls.
- Lil Baby.
- Lil Yachty.
Thanks to the partnership with XSET, QC is replicating its success in the gaming space by releasing a short film that features professional Fortnite player Ashton Harris. More commonly known as Astonish, Harris plans to work with both QC and XSET as a competitive gamer and content creator.
Comments From the CEOs
Greg Selkoe is the CEO and one of the co-founders of XSET. In February, he explained how thrilled he is for his company to work with QC. “The brains behind QC and XSET have been responsible for shaping and shifting culture for over 15 years and have had a significant impact on building successful talent, businesses, brands, and blueprints for others to follow,” he said. “Joining forces and combining our creativity and innovation creates a dominant force that intersects gaming and music and continues to raise the bar on everything we do while pushing the culture forward.”
Kevin Lee, the co-founder and current CEO of QC said, “We are passionate to help inner city kids to learn about gaming and other options for them in using their time now and careers in the future.”
QC Media Holdings CFO Darien Dash Weighs In
Darien Dash works as the CFO and head of corporate strategy at QC Media Holdings. “The XSET model is innovative and exactly aligned with our corporate strategy to extend inner city culture beyond music,” he said at the time of the partnership announcement. “Providing more outlets for Black and Brown children beyond music and sports is what the QC XSET partnership is all about.”
Dash brings a long history of advancing the Black community to his current role with the holding company. In October 2000, President Bill Clinton called on Dash, who was the CEO and founder of DME Interactive at the time, to promote the value of internet literacy in the Black community. DME Interactive was the first Black-owned internet company to be publicly traded.