Sensemaking for Sales
Jordan Sudberg believes creativity to be a very vital aspect of sales. He lists how a lack of creativity can negatively affect sales. Creativity is crucial to imagining what future consumers might want, but Sudberg argues that it’s critical for more than just sales. It’s important when communicating with customers and getting positive feedback. Communication is vital in sales because the customer must understand the product and feel comfortable with it. This can be done through creativity.
When people are creative, they can create a sense of belonging. A sense of belonging is important when a customer is purchasing whatever it is that they might need. It’s also important when they are deciding on a brand. Customers who feel they belong with the brand will want to purchase it over other options. This can be done by creating value. Establishing relationships is important for sales professionals. If a person manages to establish a relationship with the customer, then they can understand what their needs are and be able to help them. The author lists ways that sales professionals can establish relationships with customers.
To effectively communicate with a customer, Sudberg believes that sales professionals need to be able to learn and adapt. They must be open-minded and work with all aspects of a situation. Once this is done with a customer, they can understand what their needs are. Jordan Sudberg believes that sales professionals should use creativity to make sense of a situation. They should define a problem and look at it from many different perspectives. This will help them find the information they need to make sense of a situation.
Using conventional approaches to a situation can be very limiting. Jordan Sudberg believes that unconventional methods, like videos and storytelling, will expand the sales professional’s perspective and help them create value for the customer.
Having successful sales professionals is vital to the success of a company. Certainly, this can be done by ensuring that sales professionals have the correct mindset and can understand situations. Sudberg believes embracing change will help in long-term success and a high sales rate. He also believes that sales professionals will have a successful sales rate when they can identify with customers. They must be able to see the situation from their eyes and understand what the customer is going through.
Moreover, he believes that sales professionals must be able to identify with customers in a sales situation. Having a deep understanding of the customer is vital in having an effective conversation with them. Sudberg believes that sales professionals must be able to detect their needs to succeed. The author states that sales professionals must deeply understand their role in the organization. They must be able to define their role and understand the direction the organization is heading. This will help them to be able to have a deep understanding of the customer. Sudberg argues that customer care is one of the most crucial aspects of sales. He states that sales professionals must embrace change and understand there will always be something new. They should take advantage of it by being open-minded and not afraid to change.